At Droogbloemetjes.nl, a fast-growing e-commerce company with its own flower cultivation in Asten, all product photos have been created in-house for years with great care. This process remains unchanged and is an essential part of the brand’s identity. The real challenge, however, was not the product photography itself, but the creation of realistic lifestyle images.
For every new collection, a complete setting had to be built: preparing a living room, styling accessories, positioning bouquets, shooting from multiple angles, and extensively editing the images afterward. Especially during seasonal transitions, this became a logistical and creative burden that was increasingly difficult to combine with the growth of the assortment.
Droogbloemetjes.nl saves 96 hours per year with SynAI With SynAI, the team creates realistic lifestyle images in just one minute The AI tool replaces full lifestyle photo shoots and saves the cost of 12 shoot days per year To help out the team at Droogbloemetjes.nl, SynAI developed an integrated Alchemy AI Image Generation tool within the SynAI Platform. The platform fits seamlessly into their existing workflow. Employees continue to photograph each bouquet exactly as they always have, using their own studio setup. That product photo then becomes the starting point for the AI. After uploading the image, they select a lifestyle template that matches the desired atmosphere, such as a living room scene, a styled dining table, or a seasonal setting.
The templates are created through intensive prompt engineering, design expertise, and practical testing with real dried flowers. As a result, the AI places each bouquet naturally into the selected environment while preserving color, texture, and fine details. Within one minute, a realistic lifestyle image is generated, without the need to physically build a set or organize a full photo shoot. All generated images are automatically stored within the SynAI Platform, where they can easily be retrieved and downloaded in the correct formats.
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SynAI replaces the entire process of physical lifestyle photo shoots. Building a setting, styling the space, photographing multiple compositions, and editing lifestyle images has been reduced to a workflow of just one minute. For an assortment of approximately one hundred products per year, this results in a time saving of 96 hours, equivalent to twelve full working days. In addition to time savings, Droogbloemetjes.nl also eliminates the costs associated with additional photography, styling materials, location setup, and labor hours.
The lifestyle images are more consistent and align better with the brand identity, while the team gains significantly more flexibility. New seasonal styles, themes, and campaigns can be visualized immediately without additional budgets or production days. This shortens the time-to-market for new collections and creates more room for creativity and experimentation.
“The SynAI tool enables possibilities that were previously unrealistic for us. It works perfectly alongside the product photos we always create ourselves, while expanding what we can do with them. This way, we don’t have to compromise on creativity or quality. The flexibility we now have allows us to generate fully customized visual content for our customers. Not only does this save significant costs, it also unlocks opportunities that simply weren’t available before. A few lifestyle photo shoots can easily cost several thousand euros. Of course, we made an initial investment in the SynAI tool, but it quickly pays for itself. The biggest advantage is the flexibility we now have.” — Bart Lammers, Owner of Droogbloemetjes.nl
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